Frisco to announce ‘major’ tourism development

Monica StanlyJanuary 11, 2023

The press release said that Mayor Jeff Cheney and “key business leaders” will attend the press conference, which is taking place in Frisco’s civic center.

FRISCO, Texas. Stop us if you’ve heard this before: there are new developments in Frisco.

According to a city press release, city officials held an 11 a.m. press conference on Wednesday about Frisco’s “major economic and tourism development.”

The press release said that Mayor Jeff Cheney and “key business leaders” will attend the press conference, which is taking place in Frisco’s civic center.

But that’s all we know for now.

We will broadcast the announcement in the video player above when the press conference starts at 11:00.

Stay tuned for the livestream and the latest details.

Frisco has been no stranger to new developments in recent years, starting with the Dallas Cowboys’ headquarters at The Star, the new PGA of America campus, and one of the first HEB grocery stores in the DFW metro.