What is a Temu? The new online store became the most downloaded app in the US, overtaking Amazon and Walmart.

An online supermarket that sells goods at low prices while offering great deals to shoppers has overtaken Amazon and Walmart as the most downloaded app in the country.

What is a Temu?

Temu is a Boston-based online marketplace founded in 2022 by its parent company, PDD Holdings Inc., which owns Pinduoduo, a Chinese e-commerce business selling products including groceries and home appliances.

According to its website, the company’s name means “team up, price down”. Part of Temu’s success comes from selling a variety of affordable products to consumers at prices such as $0.89 socks, $10.78 watches, $30.14 dog carriers, and $1.88 sunglasses.

On its website, Temu says it is creating a retail space where consumers and merchants can live their best lives in an “inclusive environment.”

Most Downloaded Temu App

The Temu app was downloaded 24 million times within five months of its release last September, according to Forbes.

A senior analyst at Sensor Tower, an analytics firm, told CNN that in the fourth quarter of 2022, app installs for Temu in the US surpassed installs for Amazon, Walmart and Target. Referring to Sensor Tower, CNN noted that the Temu app has amassed over 11 million active users. .

Forbes noted that the Temu app ranked #1 on the Apple app store in 2023. The company also boosted its profile with Super Bowl ads touting ways consumers can “shop like a billionaire”. Temu also has celebrity endorsements from singer Jason Derulo and wide receiver for the Kansas City Chiefs and Super Bowl champion. Juju Smith-Shuster.

The discount retailer also offers promotional games that give shoppers credit for items and referral codes for special offers.

Temu not only created a large online consumer base, but also carried that momentum to social media, specifically TikTok. According to Forbes, the #temu hashtag has over 300 million views and is a marketing campaign that allows users to buy products at low prices.

The company announced on Twitter this month that it is now available in Canada and is offering a 30% discount for new app users.

This story was reported from Washington, DC.