Rebel Internet Unleashes Broadband Scale by Launching Competing Internet Service

Rebel Internet, a new ISP, is launching in the UK today with a mission to put an end to UK Wi-Fi problems. Unlike broadband providers, Rebel offers fair and transparent pricing, superior customer service, and a truly working Wi-Fi service.

Founded by CEO Tucker George and COO David Groth, Rebel Internet has turned the entire ISP business model on its head to meet the needs of today’s UK customers. Using the latest Wi-Fi hardware and software, they promise to eliminate dead zones, gaps, and buffering. What’s more, they offer perpetual contracts and 24/7 customer service to counter unfair price increases and cost cuts from existing suppliers. Commenting on their alternative business model, Tucker says, “We believe in our product and deliver a superior customer experience so we don’t have to trap customers in onerous contracts to build loyalty.”

Rebel fiber optic broadband is now available nationwide to 29.5 million homes and can connect 9.6 million homes to fiber optic broadband at up to 1Gbps. If 1 Gb/s is not yet available to the customer’s home, Rebel provides broadband service up to 80 Mb/s and a free upgrade guarantee for customers to fiber when available. Broadband pricing starts at £35 per month and is supported by continuous network performance monitoring and cloud-based software updates.

Rebel is also launching the UK’s only Wi-Fi service on an affordable monthly subscription starting at £15 per month. Designed for people who are stuck on a broadband contract, the plug-and-play Rebel Wi-Fi connects to a customer’s existing broadband network and is set up in minutes using the Rebel app. Rebel Wi-Fi customers also enjoy the same premium customer service as its broadband customers, which received a Trustpilot score of 4.7, giving it an “Excellent” rating on the platform.

Asked why they were forced to launch a new ISP, Tucker explains: “The broadband market is really broken. It is controlled by a small number of large broadband providers who trap customers and stifle any effective competition. I have personally seen the bad behavior of Big Broadband and it is shocking. These companies spend hundreds of millions of pounds on confusing marketing, lure customers into long-term contracts with hidden fees, inflate prices above inflation, and then provide lousy customer service. All for the same basic broadband and Wi-Fi that often doesn’t work as promised.

What worries me most is the new price increase tactic they’re using on loyal customers; they are poorly explained or understood, and clients suffer as a result. In the midst of a cost-of-living crisis, it’s particularly troubling to see companies like BT and EE raise prices by 14.4% for millions of loyal customers and then try to justify it with something other than corporate greed. Such above-inflation pricing schemes cause significant damage to customers and should be prohibited.

Until now, clients have had no choice but to suffer such mistreatment. This is changing today. We mean it when we say that an uprising is coming.”