Printing house Dania Beach begins packaging and shipping official Super Bowl jerseys

DENMARK BEACH, Florida. (WSVN) — A South Florida print shop began packing and shipping coveted Super Bowl merchandise as soon as the game was over.

The long-awaited Sunday showdown between the Kansas City Chiefs and the Philadelphia Eagles may have come to an end, but for the staff at Atlas Embroidery and Screen Printing in Dania Beach, the night was just beginning.

“They’ll call me and say, ‘Roll them up,'” said Adam Cohen, executive vice president of Atlas Embroidery.

That’s because Fanatics’ manufacturing partner, Atlas Embroidery, is one of the businesses that makes the official Super Bowl jerseys.

“It’s a mini super bowl, yes. This is definitely good support for us,” Cohen said.

They are used to covering big events.

“Stanley Cup Playoffs or merchandise for Stanley Cup Champions, NBA Playoffs, NBA Champions, Super Bowl, of course, and [Major League Baseball] World Series,” Cohen said. “Four times a year we prepare for all major championships, and then throughout the year we will be doing regular merchandising for major retailers as well as Fanatics.”

The Chiefs took the lead with just eight seconds left in the game, defeating the Eagles 38–35 to win their second Super Bowl in four years.

On Sunday and early Monday morning, 20 employees will work until 6 am to deliver the first boxes of shirts to retailers.

The staff will continue to work on them without a break in the middle of the week.

“This is old school screen printing, every color on a garment printed on a garment is a different stencil on one of these machines that you see behind me,” Cohen said. “They go in a carousel format, the first colors fall through the seventh, eighth or ninth, depending on how many there are on this chart. We cook them in the big oven here on my left and they come out ready to be sold. We have all the NFL holograms to prove they are official Fanatics licensed merchandise, and at the end of the dryer, after they’re dry, they go through them, the hologram is put on them, and then they get tickets, tags. packaged, labeled and ready for retail sale.

Cohen said the league and fanatics chose the design.

“They send us the product, they tell us what to do, and our job is to get it done on time,” he said.

Atlas Embroidery will be making tens of thousands of these shirts over the next few days.

“Of course it’s nice to be in the middle of something that big,” Cohen said. “It’s good for the employees, a lot of extra overtime plus, I think, some pride in running something so important.”

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