Metia Group appoints Liz Hai as Head of Financial Services practice

Metia Group, a global B2B marketing agency, has appointed Liz Hai as practice leader, financial services, with a focus on developing Metia’s business in the financial services sector, supporting clients through data analysis, strategy, research, brand, PR. , AR and digital marketing programs.

Based in Seattle, Liz joins Metia from banking technology provider Nymbus, where she served as Executive Vice President of Nymbus Labs, helping financial institutions build niche banking solutions and unique customer experiences to go to market. Liz also recently co-authored Think Like a Brand, Not Like a Bank, a book where banks and fintech companies can find strategies to create new products and improve the customer experience.

Andrew Martin, CEO of Metia Group, said: “We are thrilled to have named Liz to lead our Financial Services practice. Liz’s skills as a data-driven strategist, brand builder, and innovator with a passion for financial services, Fintech, and SaaS complement the talents of our existing team. We look forward to opportunities ahead.”

Liz Hai, Head of Financial Services Practice, Metia Group, said: “I am excited to join Metia to expand our existing portfolio of banking and fintech clients across the US, Europe and Asia. Our financial services practice is dedicated to helping clients grow, build compelling financial brands, create best-in-class customer experiences, and creatively market themselves.”

Metia has over thirty years of experience in the rapid development of flexible fintech, building established fintech providers, and serving banks and financial institutions. This includes providing insight into audiences and markets, building strong brands, raising awareness, and creating demand for customer products and services. We create preference by building reputation with fintech media and tech analysts, and through content-driven thought leadership.
programs.