Harry Styles and Gucci Spark Backlash Over Ad: ‘Creepy Alert’

Singer Harry Styles and Gucci landed themselves in hot water over an advertisement.

Gucci tweeted the advertisement earlier this month, showing photos of Styles wearing what appears to be a t-shirt with a teddy bear on it and carrying what looks like a small mattress.

A performance piece starring #HarryStyles and the #GucciHAHAHA collection. Discover the campaign @Harry_Styles pic.twitter.com/urKTJRB50m

— gucci (@gucci) December 12, 2022

Twitter users circulated the image on Tuesday, sharing their concern with it.

“What is this?? … Creepy alert,” one user tweeted.

What is this??… Creepy alert

— TraumaNurse (@TraumaaaNurse) December 20, 2022

Another tweeted, “It’s real. Of all the potential props available for a photo shoot, [Gucci] and Harry Styles chose a child sized mattress. This prop hides the clothes. It’s purpose is obvious.”

It’s real

Of all the potential props available for a photo shoot, @gucci and Harry Styles chose a child sized mattress

This prop hides the clothes

It’s purpose is obvious

— Sweater Yams (@Sweater_Yams_) December 18, 2022

One tweet called the ad “not normal,” adding, “Child’s mattress and Teddy bear shirt. Sickening.”

Not normal – child’s mattress & Teddy bear shirt. Sickening

— Ella (@Ella94814299) December 18, 2022

Read more reactions below:

Sick Pedos!

— Sunshine (@sssuper_s) December 20, 2022

#BoycottGucci

— ناصر سعود المنِيع (@Nalmanie) December 19, 2022

Another fashion house promoting…. what? A grown man with a teddy bear shirt carrying a toddler mattress? Ok groomers.

— Stacy Hutch (@HutchStacy1) December 18, 2022

I just bought a pair of gucci glasses because they make me look like an adult. But the Internet version of Gucci and its infantile depictions of men are gross.

— Erin Holmes (@erinjholmes) December 18, 2022

The criticism comes just weeks after the creative designer for the brand Balenciaga issued an apology over a controversial ad.

Balenciaga under fire over ‘creepy’ ads of kids with ‘bondage outfits’ pic.twitter.com/VHesAFgk2Q

— New York Post (@nypost) November 21, 2022

“I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids and I take my responsibility,” creative director Demna wrote in a statement.

It continues, “It was inappropriate to have kids promote objects that had nothing to do with them.”

He explained, “As much as I would sometimes like to provoke a thought through my work, I would NEVER have an intention to do that with such an awful subject as child abuse that I condemn.”

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