FC Dallas Introduces Coca-Cola as Official Soda and Bottled Water Partner

Frisco, Texas (February 13, 2023) “Dallas Football Club today announced a multi-year partnership that will see Coca-Cola become the official soda and bottled water partner for Dallas Football Club, North Texas, Dallas Football Club Academy, and Youth Football Club.” Dallas”. Coca-Cola, which is an MLS partner, will have exclusive bottling rights at Toyota Stadium and Football Center and Choctaw Stadium in Arlington, home of North Texas SC Football Club.

“As a global partner of FIFA since 1974, Coca-Cola and football are synonymous. Partnering with this iconic brand is a natural fit for us,” said FC Dallas President Dan Hunt. “We are thrilled to be working with Coca-Cola here at FC Dallas and as we plan to play in Dallas/Fort Worth as part of the 2026 FIFA World Cup.”

Fans will be able to enjoy popular Coca-Cola brands such as Coke, Diet Coke, Coke Zero Sugar, Sprite, Fanta, as well as Smartwater, Topo Chico and Dasani water on match day and at all Toyota Stadium and Soccer Center events starting in February 2023 of the year.

“The entire Coca-Cola Southwest Beverages family is thrilled about this new partnership and the opportunity to refresh the memory of Dallas Football Club fans around the world,” said Jean-Claude Tissot, president of Coca-Cola Southwest Beverages. “We look forward to bringing our passion for FC Dallas and our drinks together in the stadium and in the community.”

MAIN FEATURES OF FC DALLAS AND COCA-COLA COOPERATION:

• Coca-Cola will represent one FC Dallas home game each season for the duration of the partnership.
• Fans will be able to enjoy samples of Coca-Cola products at select FC Dallas home games.
• FC Dallas and Coca-Cola will collaborate on several stadium and North Texas promotions designed to surprise and delight fans.
• Coca-Cola will be displayed on the goal line during FC Dallas home games available with the MLS Season Pass on the Apple TV app. (Learn more about the MLS Season Pass here: apple.co/FCDallas.MLS) (Learn more about the MLS Season Pass here: apple.co/FCDallasMLS)
• Employees of Coca-Cola and Coca-Cola Southwest Beverages, based in Dallas, will receive tickets to FC Dallas games.

MEDIA INVITATION: TRY COCA-COLA AT TOYOTA 2023 EATS FOOD STADIUM PREVIEW
The media are invited to sample a variety of Coca-Cola products provided by Coca-Cola Southwest Beverages at the Toyota Stadium Eats food preview at the Gallagher Club in the National Football Hall of Fame on Wednesday, February 15 from 11:30 am to 8:00 pm. 13:00 To apply for a meal preview or for more information, contact Gina Miller at [email protected]. Representatives from FC Dallas and Coca-Cola will be available for interviews.

About FC DALLAS
FC Dallas is owned by Hunt Sports LLC and is committed to creating championship moments on and off the field. After purchasing from Major League Soccer in 2003, Dallas FC built the 145-acre Toyota Stadium and Football Center in Frisco, Texas, where it plays its home games. FC Dallas and its affiliates operate the MLS NEXT Academy, youth programs for boys and girls, and the MLS NEXT Pro club in North Texas. FC Dallas won the Lamar Hunt US Open Cup in 1997 and 2016 and also won the MLS Fan Shield in 2016.

About CCSWB
Dallas-based Coca-Cola Southwest Beverages (CCSWB), part of Arca Continental, is one of the largest producers of Coca-Cola beverages in the United States. CCSWB manufactures, markets and distributes Coca-Cola brands in Texas and parts of New Mexico, Oklahoma and Arkansas. The company has more than 8,000 employees who operate 7 manufacturing plants and 37 distribution plants serving more than 31 million customers. Arca Continental, headquartered in Monterrey, Mexico, is one of the largest producers of Coca-Cola beverages in the world with a distinguished history spanning over 91 years. Through its Coca-Cola Arca Continental franchise, it serves more than 118 million consumers in Mexico, Argentina, Ecuador, Peru and the US Southwest. Arca Continental also manufactures and markets snack foods under the brand names Wise in the US, Bokados in Mexico, and Inalecsa in Ecuador. For more information, visit www.cocacolaswb.com and www.arcacontal.com.

ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a beverage company with products sold in more than 200 countries and territories. The goal of our company is to renew the world and change the world for the better. We sell several billion dollar brands in several beverage categories around the world. Our portfolio of carbonated soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our plant-based food, juice, dairy and beverage brands include Minute Maid, Simply, Invinity, Del Valle, Fairlife and AdeS. We are constantly transforming our portfolio, from reducing the sugar content in our drinks to bringing new innovative products to market. We are committed to making a positive impact on people, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon reduction across our entire value chain. Together with our bottling partners, we employ over 700,000 people to help provide economic opportunities to local communities around the world. Find out more and follow us on Twitter, Instagram, Facebook and LinkedIn.