Despite inflation, quinceaneras are thriving in North Texas.

Even high inflation over four decades has not broken the cherished tradition of celebrating the 15th birthday of a girl with a magnificent quinceañera, which includes hundreds of guests, a multi-tiered cake and live music.

Some families save up for years and pay up to $25,000 to celebrate a girl’s transition from childhood to adulthood.

The tradition seems to be growing stronger after the pandemic, quinceañera shops and planners say. All related businesses, from photography to dance halls to limousine service, are barely keeping up with demand.

Cesar Alejandro Olmos, owner of Something Different Events, an event planning company in Fort Worth, said it’s almost fully booked for this year.

“Because everything is expensive, [inflation] affects us in the sense that we must adapt to [limited] budget and look for some cheaper stuff so we stay within the price range that families are willing to pay,” Olmos said.

“But families really want to spend. They want a holiday!

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