British Fintech AutoRek is rebranding as it plans global expansion
AutoRek, headquartered in Glasgow, today launches a refreshed brand as part of its ambitious global expansion plans.
Since its founding in 1994, AutoRek has served the financial services sector, providing automated, high-volume reconciliations and financial oversight for some of the UK’s largest firms. With 2.4 billion transactions processed, it now controls a 35 per cent market share of the UK retail banking sector.
The rebrand comes as AutoRek accelerated its global growth plans over the past year to meet rapidly growing demand for its financial control and regulatory reporting solutions. The company has tripled in size since 2020.
As regulators push ever more complex rules, the demand for their solutions will grow in the coming months and years.
The new branding has been designed to reflect AutoRek’s continuous innovation and growing global footprint while maintaining its heritage and history. This repositioning of the AutoRek brand will allow it to expand its global footprint and continue to expand into new growth sectors such as the payments industry, which it recently entered.
While AutoRek has achieved a position of lead partner for over 100 of the UK’s largest firms, this next step will allow it to tap into greater global opportunities.
AutoRek founder and CEO Gordon McHarg comments: “The fintech industry in the UK is booming, but in order to maintain momentum once firms go through their first phase of operations, they must listen to changing market and consumer needs. At a time when technological developments are happening faster than ever, the only way to stay on the cutting edge is to anticipate where the market will go next. And this rebranding reflects AutoRek’s commitment and belief in the need for continuous innovation.”
As technological innovation accelerates with developments in artificial intelligence that will change the way businesses operate more in the next five years than they have in the past twenty-five years, businesses must adopt an automation-enabled approach to stay at the forefront.
McHarg adds: “During times of economic hardship, the need to streamline operations increases dramatically. The commercial pressure faced by businesses as the front end cannot deliver the same growth rate requires them to optimize the efficiency of the back end. There will always be periods of ups and downs, as AutoRek has experienced firsthand over the past twenty years, and it’s not always possible to predict where the next challenge will come from. But to sustain ambitious growth, brands must be willing to be flexible and ready to adapt to changing market needs.”
The post UK Fintech Autorek Rebrands as It Plans Global Expansion first appeared on Fintech Finance.
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