Trial of North Texas fitness blogger who allegedly scammed customers is due to begin Monday

The Texas Attorney General’s Office said Brittany Dawn Davis never provided customized fitness plans to thousands of clients who paid up to $300.

DALLAS — North Texas social media influencer Brittany Dawn Davis will face trial this week after the Texas Attorney General’s office said she defrauded thousands of customers by failing to provide fitness and nutrition plans.

Davis has around 500,000 followers on Instagram and 1.3 million on TikTok. She gained a following by posting fitness and health content and talking about how she overcame her eating disorder.

However, by 2019, thousands of people were complaining that Dawn wasn’t giving them the custom plans they paid for. Davis took to Good Morning America to apologize.

“I jumped into an industry that didn’t have operating instructions,” she said in 2019. “Basically, I’m walking into uncharted territory.”

Then, a year ago, the Attorney General’s office filed a fraudulent trade practice lawsuit seeking damages ranging from $250,000 to $1 million. They said the plans ranged from $92 to $300 and charged for shipping even though the plans were all digital.

“I followed her on social media, like most people, for quite a while,” said Kenzie Andino, who paid $300 for the plan in 2017.

Andino said the plan clearly didn’t live up to the promise.

“I knew what a custom order meant, and that was not at all what I got,” she said. “In fact, the first document I received didn’t even have the correct title. It was someone’s name.”

She was put on a 900 calorie a day diet and struggled in her second week, sharing her problems with Davis in a lengthy message.

“I made sure to let her know that I was concerned,” Andino said. “My response, which I got within 45 seconds of submitting, was ‘good job baby’ and after that I told her I was done.”

She was told that she would not receive a refund because she waited too long to ask.

In her 2019 Good Morning America video, Davis admitted that she asked clients she refunded to sign non-disclosure agreements and that she deleted comments on her social media from people who called out her business practices.

Neither Davis nor her attorney responded to a WFAA request for comment on this story or Andino’s concerns.

Legal documents in the case show that Davis’s defense turned over 50,000 pages of documents, but last week the state said they had turned down thousands of clients.

They also shared receipts for only $169,000 in payment, but the state said more than $1.5 million was transferred to her PayPal account.

Davis’ attorney, Calvin McLean, argued that the web hosting company removed the recordings. The state said it had never been mentioned before. The judge ruled that Davis would only be allowed to use documents already prepared.

According to SocialBlade, Davis continued to post on social media and even gained half a million followers on TikTok in the year since the state filed the lawsuit.

Now she posts about Christianity under the She Lives Free brand and instead sells tickets to spiritual retreats. Last April, a one-day event in Fort Worth cost $125 per person.

“Fitness and health are no longer my identity,” she shared in a 2019 YouTube video. “My essence is in Christ.”

The state said at least 14 customers who asked for refunds said the plans also exacerbated their eating disorders.

Andino said she also discovered that the program triggered her eating disorder. She is part of a large online group of former clients who are hoping the lawsuit will bring them to justice.

“I think it was a long time ago,” she said.

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