This soda brand celebrates Christianity’s holiest day with a pepper-flavored cola

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The Holiday Industrial Complex may have finally jumped the shark, given the ever-expanding range of Easter products already hitting Bay Area stores in February.

And now you have a new product to add to your cart – Pepsi with Peeps flavor.

PRNewsfoto/PepsiCo Beverages North America

The marshmallow-flavored mix first appeared two years ago in a limited edition of just 3,000 pieces. Hardcore fans could get miniature sweet elixir jars in bright yellow, blue and pink by posting their spring events with the hashtag #HangingWithMyPeeps.

The results almost blew up the Internet: the banks were sold on the secondary market for hundreds of dollars.

But this time, you don’t have to be a social media expert to get a Peeps flavored soda. A partnership between Just Born (the company behind whoever loves or hates marshmallows and an ever-expanding line of merchandise) and Pepsi brings bottles and cans with yellow trim available nationwide.

You can use the Pepsi Product Locator to find a local retailer and get a bottle of your own spring surprise – or shall we call it Peepsi?

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