Tennessee Passes Law Protecting Musicians and Artists from AI
Tennessee Governor Bill Lee took a significant step on Thursday by approving legislation aimed at safeguarding songwriters, performers, and other professionals in the music industry from the potential risks posed by artificial intelligence. The newly signed statute marks Tennessee as the pioneer state in the United States to implement such protective measures. Advocates emphasize the importance of preventing AI tools from mimicking an artist’s voice without their explicit authorization, with the law scheduled to take effect on July 1.
In a press briefing following the bill’s enactment, Governor Lee highlighted the substantial employment opportunities the music industry offers in Tennessee, underscoring the individuality and intellectual property rights artists possess. Referred to as the Ensuring Likeness, Voice, and Image Security Act, or the “ELVIS Act,” this legislation extends property rights to vocal likeness, joining the existing recognition of names, photographs, and likenesses as property rights rather than rights of publicity in only three states.
Moreover, the ELVIS Act introduces a legal recourse for individuals whose voice is used without consent, or when technology is employed to replicate an artist’s identity without proper authorization. Despite the overwhelming support from industry insiders and unanimous approval within the Tennessee Statehouse, the efficacy of the law remains uncertain. The bipartisan agreement surrounding the legislation, amidst political tensions, stands as a noteworthy anomaly.
Numerous Tennessee musicians express a sense of urgency in protecting their artistry, citing instances where AI threats have infiltrated personal devices and recording studios. Country star Luke Bryan shared his experience of encountering AI-generated content that closely resembled his voice, emphasizing the necessity for measures to combat such infringements. Governor Lee commemorated the bill signing event at Robert’s Western World in Nashville, a renowned honky tonk frequented by music enthusiasts and lawmakers alike.
The decision to name the statute after Elvis Presley carries historical significance, tracing back to a legal dispute following the iconic musician’s passing in 1977. Subsequent legislative actions ensured that personality rights extend beyond death and are inheritable, bolstering protections for public figures in Tennessee. By expanding these safeguards to include vocal likeness, the state continues to uphold the legacy of its cultural icons and prioritize the integrity of artistic expression.
