Strengthening Authentication for Luxury Brands with Blockchain

The Aura Blockchain Consortium, a leader in luxury blockchain certification solutions, and Mojix, a global leader in item-level smart supply chain solutions, have entered into a strategic collaboration to offer members of the Aura Blockchain Consortium the ability to bridge the two technical architectures.

To further improve the customer experience, the two organizations are leading a strategic effort to build transparency and trust across the global luxury ecosystem. Connecting the Mojix cloud platform to the Aura blockchain will provide certified traceability through immutable item identification, as well as instant and accurate traceability to any source material that makes up a single article.

The Aura Blockchain Consortium allows and supports participating members to mark their products with secure, blockchain-based unique identifiers that can track the production and delivery of a product from raw materials to the end consumer. Aura SaaS allows you to track both upstream and downstream in the consumer supply chain, making it one of the best direct consumer offerings in the market and providing full transparency to customers. Through NFC-RFID technology and serialization, Mojix can assign standardized unique identifiers to luxury items and track them from source to sale. At any point in the supply chain, the GS1 EPCIS standard provides a view of event data so that users can get a general idea of ​​the elements. Aura Blockchain technology secures this data, thereby ensuring its immutable and irrefutable nature.

This collaboration is expected to open opportunities for members of the Aura Blockchain consortium and raise awareness of the benefits of digitization and smart data at the item level in the luxury industry. The benefits will apply to companies, regardless of their size or nature, and will support core principles of luxury trust that go far beyond mere authentication. Benefits include facilitating brand protection, improved supplier quality and control, and increased customer loyalty through unique, specific, and indisputable information about origin and conditions of production and/or transport.

Daniela Ott, Secretary General of the Aura Blockchain Consortium, says: “Our mission is to solve common problems in the luxury industry, thereby enhancing the overall customer experience through technology. The Aura Consortium is building a partner ecosystem to support its member brands and we are thrilled to welcome Mojix as our new global ecosystem partner. With Mojix, we are giving our members exciting and exceptional new traceability technology opportunities to protect and grow their brands worldwide.”

Dan Doles, CEO of Mojix, concludes: “We are honored to have the opportunity to once again demonstrate the power of intelligence and transparency at the luxury level that we have known and supported for the past twenty years. This time around, the difference is significant: our partnership with the Aura Blockchain Consortium will make it very easy for brands to adapt to the digitization, serialization, and proper use of this data. We are looking forward to it!”