Shake Shack Introduces Fine Cuisine-Inspired White Truffle Menu: “It’s Something No One Else Could Do Like Us”

Shake Shack is no stranger to introducing limited edition menu items, but the hamburger chain’s latest offering may be its most luxurious creation yet.

Starting February 10, Shake Shack restaurants across the country will be offering three dishes made with white truffle: a beef burger, a mushroom burger, and french fries served with white truffle sauce.

The chain, founded by Danny Meyer, calls its latest signature menu an attempt to bring an ingredient traditionally used in gourmet restaurants to the masses.

“We thought it was something no one else could do the way we did,” Jay Livingston, marketing director for Shake Shack, told CNBC Make It. “We’re always looking to highlight great flavors and truly unique ingredients, including ingredients you wouldn’t be able to find in a quick, casual setting.”

Shake Shack’s White Truffle Menu

• Burger with white truffle: Fontina cheeseburger, white truffle sauce, crunchy sweet onion on toasted potato bun (from $8.99)

• Burger with white truffle: Stir-fried portobello mushrooms stuffed with melted muenster and cheddar cheese, white truffle sauce, shredded salad on toasted potato bun. (from $8.99)

• French fries with parmesan and white truffle sauce: French fries wrinkled with parmesan cheese and white truffle sauce. (from $4.69)

This isn’t Shake Shack’s first experience with a truffle — the restaurant had a limited black truffle menu in late 2021 — but it’s the first time he’s worked with a white truffle, which Livingston says can cost almost four times as much as his. black analogue.

The company worked with high-end food importer Regalis Foods to find a way to include white truffle on its menu without asking customers to rob the bank and avoiding the artificial flavors that cheaper truffle oils use.

“They found a way to turn it into a sauce with a bit of olive oil in a way that was really natural, but also cost-effective for our price point,” Livingston says.

Shake Shack will offer the menu for about three months, though Livingston noted that availability will ultimately be determined by customer demand.

“Lately [we did truffle] it ended quite a bit,” he says. “So we never know what demand will be, but we hope that it will grow within about two and a half to three months.”

Login Now: Learn more about your money and career with our weekly newsletter

Do not miss: Trader Joe’s Customer Choice Awards: Top 8 Products of 2023