San Francisco Giants slash beer prices as attendance drops

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During the off-season, when the San Francisco Giants missed the opportunity to sign Aaron Judge and Carlos Correa, the team took one step to please the fans: they lowered the internal beer prices at Oracle Park.

Fourteen-ounce local draft beer will now cost $9 instead of $14 at Doggie Diner stalls throughout the stadium, as well as in section 415, located behind the visitors’ stall behind the fence in right-center field. There are 10 Doggie Diner booths at all levels of the park except the Suite level, according to a Giants spokesperson.

“After two years of the pandemic and lockout last year, our fans deserve a breather,” team CEO Larry Baer said in an interview with the San Francisco Chronicle. “I mean, it’s been three tough years.

This small gesture is sure to resonate with fans who have complained a lot in recent years. The Giants have made the playoffs just once in the past six seasons and finished 81–81 in 2022, 26 games behind the surprise success of 2021.

Whether it’s because of heightened expectations after the championships in the early 2010s, because the stadium has lost its luster after two decades, or because it has to compete with the Golden State Warriors and San Francisco 49ers for fun. dollars, attendance at Oracle Park has been declining for the past six seasons.

The team boasted a 530-game sell-out streak that ran from October 2010 to July 2017 (which the team continued to brag about despite visible rows of empty seats), but declining on-field performance and the post-pandemic fallout have taken their toll on fans. .

Even after their 2021 peak, the Giants only finished eighth out of 15 National League teams in attendance in 2022. They averaged 30,650 tickets sold per game, but played much worse on weekdays compared to lesser-known rivals. Attendance for the May 9 victory over the Colorado Rockies was only 20,039, and with the Warriors’ playoff game in progress at the same time, the actual number of fans on the ground was much smaller.

Lower prices for local beer at some of the stalls around the park won’t suddenly draw thousands more people into the stadium, but they should help attract a couple more visitors who were on the fence to come and those who do go to the stadium. will definitely be happier.

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