Persona Unveils Graphical Solution to Combat Rising Fraud

Persona, the first unified identity platform, today launched “Graph” to help businesses stop online identity fraud. Using advanced link analysis technology and a custom query, Graph detects dangerous connections between users, allowing organizations to identify and proactively block hard-to-detect fraud.

Risk and compliance teams now have expert-level investigation capabilities to identify fraudsters and attackers at scale, adapt faster to changing fraud practices, stop incidents before they happen, and take action in real time—all without significant effort.
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“As businesses grow, so does the risk and scope of fraud.” said Rick Song, CEO of Persona. “Stopping one scammer is one thing, but dealing with hundreds and thousands of hard-to-identify scammers at the same time can overwhelm your team and hurt your business. And most companies lack the resources and technology to tie the dots between suspicious account activity, meaning they can’t take action to block them all at once. The graph connects and shows multiple degrees of connection to stop massive fraud before it impacts the organization’s bottom line.”

Graph is a first-of-its-kind fraud investigation tool that combines identity data with sophisticated link analysis to combat massive fraud. Companies can easily explore the data collected by Persona as well as contribute their own data to the Graph, allowing them to
automatically connect the dots between identity data points to assess the threat of fraud. This, in turn, reduces the operational cost of manual anti-fraud operations and eliminates the need for additional engineering resources for consolidation.
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Benefits and features of Graph:

• Automatic Clustering: Detect dangerous associations between user accounts to investigate and block account sharing, ad abuse, and other third party identity fraud.
• Respond faster to fraud: Build automated workflows to proactively block fraudulent networks. Add confirmed signals to blacklists in one click. Set up scam alerts via Slack, email, and dashboard.
• Investigate immediately: Graph uses a highly customizable no-code query editor combined with a simple implementation.
• Deeper Investigation: Unlike traditional tools, Graph’s high performance opens up the ability to explore connections that are a few degrees apart so you can quantify the reach of a fraudulent network.
• Custom Properties: Explore the data that matters most to your business by overlaying imported internal or third party data for link analysis.

“It’s not enough to retroactively look into fraud patterns after the damage has already been done,” David Kim, Compliance Manager at nWay. “The biggest benefit of Graph is that we can proactively block fraud before it happens. So we’re moving from more reactive to proactive. And in terms of fit, it’s a home run.”