Masan Group Receives Investment Registration Certificate to Invest US$105 Million in Trust IQ in Singapore

Sherpa Company Limited, a subsidiary of Masan Group Corporation (“Masan”), has officially received an offshore investment registration certificate to carry out investment activities in Singapore. The investment registration attestation ceremony was held at the Business Forum within the framework of the Prime Minister Fam Ming Chin official visit to Singapore. Investments up to US$105 million for a 25% stake in Trust IQ Pte. Ltd. (“TS”), Singaporea technology company equivalent to 9,388,756 shares.

This project is part of Masan’s strategic goal of building a consumer-retail-technology ecosystem capable of covering 80% of the Vietnamese consumer’s wallet by 2025. Understanding this goal, Masan is gradually optimizing the ecosystem by integrating strategic elements such as financial services, banking, insurance, healthcare, entertainment, etc. into a wide network of points of sale, as well as a digital technology and artificial intelligence platform.

TS operates primarily in software, technology and application development on a global scale, which includes the development of comprehensive and accurate credit risk assessment methods based on artificial intelligence and computer science technologies. The investment in TS will accelerate Masan’s application of Retail AI and Consumer AI. Specifically:

• Creation of a personalization platform: Masan and TS will work together to create an artificial intelligence platform in retail (Retail AI) and artificial intelligence in consumption (Consumer AI).
• Creating a Loyalty Program: Applying and developing artificial intelligence and machine learning technologies in the consumer sector, integrating offline into online, which promotes an optimal O2O experience and minimizes consumer spending for Vietnamese people.
• Creating a credit access platform for consumers based on a loyalty program: issuing credit cards for the mass consumer without requiring proof of income. WinCommerce (retailer WinMart/WinMart+/WIN) with TS’ high-tech platform will work with local financial partners to encourage the use of new credit cards to achieve the goal of universal access to credit for Vietnamese people.

In line with the orientation of the party, state and government to promote the national digital transformation, Masan plays the pioneering role of domestic economic groups. By integrating the technology elements of TS into its consumer retail platform, Masan Group aims to become a leading enterprise serving the daily needs of nearly 100 million Vietnamese consumers in both offline and online platforms.