Costco shoppers dissatisfied with expensive new food court dish

Price-conscious shoppers are lashing out at Costco about the eye-popping price tag on the latest food court product in a discount warehouse.

A $9.99 roast beef sandwich that appeared on the menu at a Costco store in Lynnwood, Washington last week was a huge breakthrough for a major retailer that has made notoriety for its famous $1.50 cheap hot dog and soda combo. . A whole grilled chicken for $5 and an 18-inch pepperoni pizza for $9.95.

“Wagyu beef?” — said Reddit user wats6831.

“It should be for $10.”

The high roller treat — a 790-calorie concoction of sliced ​​roast beef, roasted cherry tomatoes, red onion, lettuce, and onion seasoning on a “craft roll” — generated more than 500 incredulous responses when a Costco member posted a photo of the store. menu on Reddit Sunday.

“A little more expensive than two whole grilled chickens,” one offended customer snorted.

“Grilled chicken, a slice of pizza and a hot dog with a drink combined is still cheaper than this sandwich,” said another bargain hunter. “Hard pass”.

“I just tried a sandwich,” said another. “It was delicious, but not for $10… It’s hard to go for it when you know you can get a whole pizza.”

Costco CEO Craig Jelinek said in December that the major retailer kept its price of $1.50 for a soda hot dog despite rising inflation, producing its own francs and taking cheap food as a loss leader to get hungry. shoppers at the door.

“Are we earning a lot from this? No, Jelinek admitted.

Other products sold at Costco’s food courts are also wallet-friendly. The chain charges $3.99 for a hot turkey and provolone sandwich, $4.99 for a beef brisket sandwich, and $1.99 for a slice of pizza.

The Lynnwood outlet is located 30 miles from Costco’s Issaquah headquarters, sparking rumors that the new snack is part of a nefarious corporate plan.

“So when the next new items start coming in at $7-8 each, they look like a good deal,” said one cynical commentator.

In recent months, Costco’s brides have gone viral on social media as shoppers look for bargains in an inflationary economy.